Ronin Strength is a fitness commerce company creating digital and physical products simple to empower a conscious, sustainable and confident lifestyle.
How can a new company cut through the noise of the fitness industry to inspire a highly specific psychographic? Ronin Strength sought to build a digital experience that spoke directly to male athletes interested in plant-based nutrition, gymless exercise routines and meditation.
After an intensive two week discovery sprint, Contact Studios unearthed a key insight; when the majority of people thought of plant-based athletes, they conjured a neo-hippie caricature. To create differentiation and maximize the brand’s impact, we enacted a cross-channel digital marketing strategy that used a modern visual style and highlighted themes of autonomy and performance.
Contact Studios created a cross-channel growth strategy incorporating search engine optimization, social media marketing, paid media and email marketing to keep messaging consistent across digital touch-points. Contact Studios then produced ad creative, social content, video content and lifestyle and product photography to power the brand’s new growth engine.