Case Study

High
Park

  • Client: Leading Producer & Distributor of Cannabis
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THE CLIENT


High Park is a leading producer and distributor of cannabis brands and products for the recreational market. High Park is a wholly-owned subsidiary of Tilray, among the largest and most sophisticated producers of premium cannabis on the planet.
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THE CHALLENGE


High Park sought media assets to support the social media marketing of its cannabis brand Canaca to increase brand awareness. High Park required visuals that showcased the brand personality, captured attention on noisy social media feeds and abided by the strict marketing regulations governing the industry

THE STRATEGY


To work within the federal marketing guidelines that ban lifestyle elements, Contact Studios had to keep creativity narrowly focused. To help Canaca achieve emotional relevance and differentiation, Contact Studios sought to create visuals that would inspire visions of Canada’s distinctly stunning landscape.
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THE OUTCOME


Contact Studios produced product photography which was leveraged as social content increasing Canaca’s digital footprint.
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