Case Study

Herb

  • Client: Media and Commerce Platform
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THE CLIENT


Herb is a media and commerce platform. With over 16 million users across its digital properties, Herb is one of the largest cannabis media companies on the planet.
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THE CHALLENGE


Cannabis is a highly-regulated space in Canada, placing significant regulations on marketing methods. Herb sought media assets for its brand sponsored content campaigns for Organigram and premium product listings for 48North.

THE STRATEGY


To stay within the regulations governing cannabis marketing, Contact Studios sought to create beautiful visuals that highlighted product design in an approachable tone that welcomed cannabis consumers of every experience level.
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THE OUTCOME


Contact Studios produced social content, product photography and unboxing videos generating over 100,000 + engagements on social.
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