Herb is a media and commerce company with 14 million monthly users across its their digital properties. Herb uses its website, app and social media properties to help cannabis consumers find new products. As the world's largest cannabis discovery platform, Herb generates revenue through its distribution network, product-collaborations and affiliate program.
The world's largest cannabis community
Over the last few years, then demand for legal cannabis products has continued to grow. The cannabis market has as a result become extremely competitive. Herb sought to increase content efficiency and effectiveness to drive sales and client loyalty. Herb also sought to increase affiliate revenue to monetize organic traffic more effectively.
Herb needed to increase the ROI of video and photography content across its website, mobile app and social media channels
Herb needed to increase their organic traffic and drive more affiliate conversions
Herb makes discovering cannabis products simple and approachable.
Our Growth Architects turned to SEO, content strategy and visual asset creation to make Herb shine online.
Implemented SEO Strategy
Optimized production processes generating guidelines for scalable operations
Produced photography assets for mobile app
Produced branded video content for social and search
Produced photography content to power social feeds
We created hundreds of creative assets for Herb's mobile app. . .
And produced content to power Herb's social feeds for months.
Next, we produced video content with celebrity influencers.
Then we created GIFS to drive brand awareness, conversation and conversions.
Lastly, we used on-page and technical SEO to grow affiliate revenue.
Herb is growing rapidly online. Since Contact Studios partnered with Herb, their organic traffic and affiliate revenues have grown significantly. Increases in social engagement and video campaigns has helped grow branded content sales.