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Pepsi Increased Their CTR by 75% and Audience Engagement by 51% Using This Simple Format

When PepsiCo came out with their new soda, Mist Twist, to compete in the lemon-lime category of soft drinks, they knew they...

3 Rules For Capturing Your Audience’s Attention In The First 3 Seconds Of Your Video

The first objective of any successful video campaign is to capture viewers’ attention. If viewers swipe out of your video within the...

7 Things That Will Make Your Facebook Video Ads Convert

#1 Keep your video as short as possible.  Online attention spans are shorter than ever. If your video is too long, most...